QualitativeMethodsinMediaandCommunicationoffersalearning-centeredguidetodesigning,conducting,andevaluatingqualitativecommunicationandmediaresearchmethods.Drawinguponyearsofteachingqualitativeresearchmethods,SandraL.FaulknerandJoshuaD.Atkinsonintroduceandunpackqualitativecommunicationresearchmethoddesign,analysis,representation,writing,andevaluationusingextendedexamplesandcleardiscussion.Theauthorsusekeyterms,extendedexamples,discussionquestions,student-testedwritingandresearchactivities,examplesofstudentworkandquestions,andsuggestedresourcestohelpreadersdesign,do,andanalyzequalitativeresearch.Asatextbook,itspedagogicalgoalsforthestudentinclude:(1)becomingacriticalreaderofresearchstudiesbyunderstandingtheepistemologiesandmethodologicalassumptionsusedbyresearchers,(2)learningthevariousmethods,strategies,andapproachesfordoingqualitativeresearch,(3)developingastrongbasicvocabularyandunderstandingofconceptsrelatingtoqualitativeandhumanisticresearchmethods,(4)understandingspecialconcernsrelatedtoparticularresearchmethods,and(5)designing,executing,andrepresentingoriginalqualitativeresearchprojects.Withnumerouselementsintendedtoengagestudentsandenrichthelearningprocess,thebookprovidesexamplesofhowtodoqualitativeandcriticalanalyses,includingarts-basedandmediaandtextualanalysestounderstand,describe,andquerycommunicationandmediaresearchinavarietyofcommunicationareas.Thereisalsoanextensivediscussionofethicsinqualitativeresearchandspotlightswithrenownedresearchersonhottopicsinqualitativeresearch.
WRITING DESIGNING STRATEGIES COMMUNICATION METHODS REPRESENTATION do MEDIA
